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Managing Quality In Tourism by Dr. Tony Lenehan & Dr. Denis Harrington

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Managing Quality In Tourism by Dr. Tony Lenehan & Dr. Denis Harrington
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The book titled as 'Managing Quality In Tourism' has been designed as per the latest syllabus. written in simple language for better understanding of the concepts.
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Contents:

Introduction to Quality Management * Strategic Analysis of the Hospitality Industry* Strategic Quality Oriented Tourism Policies * Quality and Competitive Advantage * Hard and Soft Quality Management *Evaluating Quality Management * Future Challenges for Quality Management * Bibliography * Index.

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