Managing Quality In Tourism by Dr. Tony Lenehan & Dr. Denis Harrington

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CLBKSTAN0849
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Contents:

Introduction to Quality Management * Strategic Analysis of the Hospitality Industry* Strategic Quality Oriented Tourism Policies * Quality and Competitive Advantage * Hard and Soft Quality Management *Evaluating Quality Management * Future Challenges for Quality Management * Bibliography * Index.

More Information
Product NameManaging Quality In Tourism by Dr. Tony Lenehan & Dr. Denis Harrington
ISBN / Product Code9788180140849
AuthorDr. Tony Lenehan & Dr. Denis Harrington
Entrance & College BooksText Books
BindingPaperback
PublisherStandard Publishers Distributors
Subject : College BooksTourism
HSN Code4901
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