Marketing by Dhruv Grewal

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.Grewal Levy's Marketing is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following

Contents

• Overview of Marketing
• Developing Marketing Strategies and a Marketing Plan
• Social and Mobile Marketing
• Marketing Ethics
• Analyzing the Marketing Environment
• Consumer Behavior
• Business-to-Business Marketing
• Global Marketing
• Segmentation, Targeting, and Positioning
• Marketing Research
• Product, Branding, and Packaging Decisions
• Developing New Products
• Services: The Intangible Product
• Pricing Concepts for Establishing Value
• Strategic Pricing Methods