New Age Introduction to Rural Marketing
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- The world is currently witnessing an economic downturn. Indian Economy however, continues to grow at a healthy rate of over 7% p.a. India remains the only bright spot among the major economies of the world. Even as Indian economy fuels the global economy, the Indian growth story largely depends on its rural markets, which act as the key growth drivers. As India and China powered the global economy during the last decade, rural India and rural China scripted the growth stories of these giant countries. But, amidst these traditions and orthodoxy, we find startling innovations: mud coolers and mud refrigerators and spoons made from jow.ar and bajra, which can be used for eating and later on consumed. Diesel engines are being used for multiple purposes from running a pump-set to pulling a bullock cart to operating a Tractor. Washing machines used for making Lassi. The list is endless.
| Product Name | New Age Introduction to Rural Marketing |
|---|---|
| ISBN / Product Code | 9789386070951 |
| Author | Dr Chetan Bajaj |
| Year Of Publication | 2023-24 |
| Binding | Hardback |
| Publisher | New Age International |
| Subject : College Books | Science, Management, Commerce, Agriculture Science |
| HSN Code | 4901 |
| Company Details | Published by New age International, Address 7/30 A, Near LIC Flats, Darya Ganj, New Delhi-110 002, INDIA. In case of any queries regarding products please call 91-11-23253771, 23253472, 23258865 or email at orders@newagepublishers.com |
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