New Age Rural Marketing Indian Perspective
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SBKNEWA6831
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- Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
| Product Name | New Age Rural Marketing Indian Perspective |
|---|---|
| ISBN / Product Code | 9788122416831 |
| Author | Dr. Awadhesh |
| Year Of Publication | 2023-24 |
| Binding | Hardback |
| Publisher | New Age International |
| Subject : College Books | Science, Marketing Management, Management, Commerce |
| HSN Code | 4901 |
| Company Details | Published by New age International, Address 7/30 A, Near LIC Flats, Darya Ganj, New Delhi-110 002, INDIA. In case of any queries regarding products please call 91-11-23253771, 23253472, 23258865 or email at orders@newagepublishers.com |
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