Pearson International Business by Tamer Cavusgil, Gary Knight

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. An innovative teaching and learning system that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises and videos.