S Chand Services Marketing and Management
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CLBKSCHA1619
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The text of this book comprises many distinguishing features: Chapters progress in a logical manner, Lucid Language, Exhaustive tables that provide a quick summary of details, Exhaustive figures that, besides providing a visual treat, enable the reader to understand the relationships better, Self - Contained sections that highlight the nuances of each topic.
Table of Contents:
- Concept of Service
- Service Characteristics
- Service Expectations
- The Service Product
- Service Location
- Pricing For Services
- Promotion Services
- The Service Process
- Physical Evidence
- People And Services
- Internal Versus External Marketing
| Product Name | S Chand Services Marketing and Management |
|---|---|
| ISBN / Product Code | 9788121921619 |
| Author | B Balaji |
| Entrance & College Books | Text Books |
| Binding | Paperback |
| Publisher | S Chand & Company |
| Subject : College Books | Marketing Management, Management |
| HSN Code | 4901 |
| Company Details | Published by S Chand and Company Ltd , Hero Cycle Compound Plot no-8, Sahibabad Industrial Area, Site -IV, Dis- Ghaziabad, Opposite Passport Kendra, Pin code- 201010 E-mail : customercare@schandpublishing.com Ph-no- 0120-4176248 / 4261379 |
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