Vikas International Marketing

Special Price Rs 515.00 2% off Rs 525.00
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SKU
CLBKVIKA8561
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This book covers major topics of international marketing, international business finance, environmental factors affecting international marketing (social, legal, economic, political and technological), international marketing-mix (product, price, place and promotion), international marketing research, strategies, decisions, organizations, negotiations, modes of entry into international markets, and trade in emerging markets.

More Information
Product NameVikas International Marketing
ISBN / Product Code9788125918561
AuthorRaja Gopal
Entrance & College BooksText Books
BindingPaperback
PublisherVikas Publications
Subject : College BooksBusiness Marketing, Marketing Management
HSN Code4901
Company DetailsPublished by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com
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