CB Gupta Entrepreneurial Development by Sultan Chand & Sons

Special Price Rs 300.00 6% off Rs 320.00
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CLBKSULT9793
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We are delighted to present the thoroughly revised and enlarged edition of this book. Case Studies of start-up entrepreneurs in India are given at the end. Each chapter contains very short, short and long answer type questions as per the latest examination pattern.

The following topics have been added in the NEW EDITION of this book:

  • Process of Creating New Ideas
  • Techniques for Generating New Ideas
  • Encouraging and Protecting New Ideas
  • Entrepreneurial Mindset
  • Entrepreneurial Decision-making
  • Revised Definition of MSMEs
  • Software Technology Parks
  • Financial Analysis
  • Social Cost-Benefit Analysis
  • Sources of Project Finance

The subject of entrepreneurship is quite interesting and challenging. Your immediate goal may be to pass your course with good marks. But some of you may start your own business at some point in your life. Therefore, this book is relevant to your academic endeavor as well as your business endeavor. The text contains current theory and practice in entrepreneurship. It provides a balanced coverage of various dimensions of entrepreneurship.

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