CB Gupta Marketing Management by Sultan Chand & Sons

The following topics have been added in the revised edition:

•  Buying Roles
•  Types of Buying Decisions
•  Scope of Marketing
•  Process of Marketing Management
•  Profile of Rural Markets

Some of the distinctive features of the book are as follows:

• Learning Objectives to give a bird’s eyeview of the topics covered in each chapter.
• Lucid, concise and simple language.
• Real life illustrations from Indian industry.
• Liberal use of tables and diagrams to illustrate the text.
• Summary at the end of every chapter for quick revision.
• Case Study at the end of each chapter.
• Test Questions culled from examinations of various Universities and Business Schools.
• Select Bibliography for further study. 

We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.