Pearson A Framework for Marketing Management by Kotler
Rs 599.00
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SKU
CLBKPEAR5394
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- Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects and cases.
- The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
- Framework for Marketing Management uses the following features to facilitate learning: A concise yet exhaustive text provides flexibility in the classroom A streamlined text allows instructors to convey current marketing management practices and theory while leaving room to incorporate outside cases, simulations and projects. Updated! A 21st Century view of marketing brings modern strategy and information to the text.
| Product Name | Pearson A Framework for Marketing Management by Kotler |
|---|---|
| ISBN / Product Code | 9789332575394 |
| Binding | Paperback |
| Publisher | Pearson Education |
| Subject : College Books | Marketing Management |
| HSN Code | 4901 |
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