Pearson Advertising & IMC Principles & Practice by Moriarty
Rs 839.00
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SKU
CLBKPEAR4144
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Product Name | Pearson Advertising & IMC Principles & Practice by Moriarty |
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ISBN / Product Code | 9789332574144 |
Binding | Paperback |
Publisher | Pearson Education |
Subject : College Books | Advertising |
HSN Code | 4901 |
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