Pearson Exploring Strategy by Johnson
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CLBKPEAR3802
With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy: Text and Cases has been comprehensively updated to help you:
- - Understand clearly the key concepts and tools of strategic management
- - Explore hot topics, including internationalization, corporate governance, innovation and entrepreneurship
- - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
Product Name | Pearson Exploring Strategy by Johnson |
---|---|
ISBN / Product Code | 9789332573802 |
Binding | Paperback |
Publisher | Pearson Education |
Subject : College Books | Management |
HSN Code | 4901 |
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