Pearson Management Information System by Kenneth C.Laudon

Management Information Systems, 14e, is designed for readers who want an in-depth view of how business firms nowadays use information technologies and systems to achieve operational excellence, develop new products and services, improve decision making, and achieve competitive advantage. Learners will find here the most up-to-date and comprehensive coverage of information systems used by business firms today. 

New to this Edition: 
• Social, Mobile, Local: New e-commerce content in Chapter 10 describes how social tools, mobile technology, and location-based services are transforming marketing and advertising 
• Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies 
• Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure) with more detail on various types of cloud services, private and public clouds, hybrid clouds, and managing cloud services 

Salient Features

1) Business-Driven content with Real-World Business Cases and Examples
2) Short cases in each chapter under Interactive Sessions to be used in the classroom (or
on Internet discussion boards) to stimulate student interest and active learning
3) Every chapter concludes with a Hands-on MIS Projects
4) Collaborative projects in each chapter that encourages students working in teams to use Google Drive, Google Docs, or other open-source collaboration tools
5) 'Student Learning Objectives' organized around a set of study questions to focus student attention
6) Cases in the Indian context in every chapter"