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S Chand Modern Commercial Correspondence by RSN Pillai & Bagavathi

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CLBKSCHA5190
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S Chand Modern Commercial Correspondence by RSN Pillai & Bagavathi
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Quick Overview

Business communication (or simply "communication," in a business context) encompasses topics such as marketing, brand management, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management.

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  • Business communication (or simply "communication," in a business context) encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management.
  • It is closely related to the fields of professional communication and technical communication. Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth.
  • Business communication can also be said to be the way employees, management and administration communicate in order to reach to their organizational goals. Business communication is a common topic included in the curricula of Undergraduate and Master's degree programs at many colleges and universities.
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