SL Gupta Consumer Behaviour by Sultan Chand & Sons
Special Price Rs 390.00 2% off Rs 400.00
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CLBKSULT8604
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- This book provides insight into the consumer behavior with a focus on Indian environment.
- The contents will enable the marketers to apply the concepts to real-time marketing.
Book Contents:-
- Understanding Consumer Behaviour
- Consumer Research
- Market Segmentation
- Consumer Needs and Motivation
- Consumer Personality
- Consumer Perception
- The Process of Learning an Consumer Behaviour
- The Nature of Consumer Attitudes
- Models of Consumer Behaviour
- Group Dynamics and Consumer Reference Groups
- Communication, Advertising, and Consumer Buying Behaviour
- The Family and Life Style Marketing
- Social Class and Consumer Behaviour
- Culture, Sub-Culture and Cross Culture
- The Process of Innovations and Diffusion of Innovation
- Consumer Behaviour as a Decision Process Maintaining Consumer Satisfaction
- Consumerism and Public Policy Issues, Organisational Buyer Behaviour
- Case Study–Appendices
- Glossary.
| Product Name | SL Gupta Consumer Behaviour by Sultan Chand & Sons |
|---|---|
| ISBN / Product Code | 9788180548604 |
| Select Books by Class | M.B.A. |
| Author | SL Gupta |
| Binding | Paperback |
| Publisher | Sultan Chand |
| Subject : College Books | Consumer Behaviour |
| HSN Code | 4901 |
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