SL Gupta Consumer Behaviour by Sultan Chand & Sons

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CLBKSULT8604
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  • This book provides insight into the consumer behavior with a focus on Indian environment.
  • The contents will enable the marketers to apply the concepts to real-time marketing.
Book Contents:-
  • Understanding Consumer Behaviour
  • Consumer Research
  • Market Segmentation
  • Consumer Needs and Motivation
  • Consumer Personality
  • Consumer Perception
  • The Process of Learning an Consumer Behaviour
  • The Nature of Consumer Attitudes
  • Models of Consumer Behaviour
  • Group Dynamics and Consumer Reference Groups
  • Communication, Advertising, and Consumer Buying Behaviour
  • The Family and Life Style Marketing
  • Social Class and Consumer Behaviour
  • Culture, Sub-Culture and Cross Culture
  • The Process of Innovations and Diffusion of Innovation
  • Consumer Behaviour as a Decision Process Maintaining Consumer Satisfaction
  • Consumerism and Public Policy Issues, Organisational Buyer Behaviour
  • Case Study–Appendices
  • Glossary.
More Information
Product NameSL Gupta Consumer Behaviour by Sultan Chand & Sons
ISBN / Product Code9788180548604
Select Books by ClassM.B.A.
AuthorSL Gupta
BindingPaperback
PublisherSultan Chand & Sons
Subject : College BooksConsumer Behaviour
HSN Code4901
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