A Textbook on Rural Consumer Behaviour in India - A Study of FMCGS by Dr A Sarangapani

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CLBKLAXM7309
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This book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book analyses rural consumer consumption patterns and brand preferences, shifting of brands and reasons for brand shifting, different types of rural markets, mode of purchase, frequency of buying, distance travelled for purchase and store patronage and stresses on consumer decision-making and clearly explains the five stages of problem recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour. It also explains levels of satisfaction with regard to various practices adopted by the marketers and consumerism in rural areas.
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Product NameA Textbook on Rural Consumer Behaviour in India - A Study of FMCGS by Dr A Sarangapani
ISBN / Product Code9788131807309
AuthorDr A Sarangapani
Entrance & College BooksText Books
BindingPaperback
PublisherLaxmi Publications
Subject : College BooksManagement
HSN Code4901
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