Global Business Today by Charles W. L. Hill

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CLBKTMH1868
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Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

Contents

  • Globalization
  • National Differences in Political Economy
  • Political Economy and Economic Development
  • National Differences in Culture
  • Ethics in International Business
  • International Trade Theory
  • The Political Economy of International Trade
  • Foreign Direct Investment
  • Regional Economic Integration
  • The Foreign Exchange Market
  • The International Monetary System
  • The Strategy of International Business
  • Entering Foreign Markets
  • Exporting, Importing, and Countertrade
  • Global Production, Outsourcing, and Logistics
  • Global Marketing and R & D
  • Global Human Resource Management


More Information
Product NameGlobal Business Today by Charles W. L. Hill
ISBN / Product Code9789352601868
AuthorCharles W. L. Hill
Entrance & College BooksText Books
BindingPaperback
PublisherTata Mcgraw Hill
Subject : College BooksBusiness Management/Trade, Business Marketing
HSN Code4901
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