Pearson Essentials of Marketing Research by Naresh K.Malhotra
Rs 599.00
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CLBKPEAR1198
- Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles Basic Marketing Research:
- Integration of Social Media and Marketing Research: An Applied Orientation author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas.
- Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
Product Name | Pearson Essentials of Marketing Research by Naresh K.Malhotra |
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ISBN / Product Code | 9789332571198 |
Binding | Paperback |
Publisher | Pearson Education |
Subject : College Books | Marketing Management |
HSN Code | 4901 |
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