Pearson Essentials of Marketing Research by Naresh K.Malhotra

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  • Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles Basic Marketing Research:
  • Integration of Social Media and Marketing Research: An Applied Orientation author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas.
  • Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
More Information
Product NamePearson Essentials of Marketing Research by Naresh K.Malhotra
ISBN / Product Code9789332571198
BindingPaperback
PublisherPearson Education
Subject : College BooksMarketing Management
HSN Code4901
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