Pearson Rural Marketing by Pradeep Kashyap
Rs 629.00
Out of stock
SKU
CLBKPEAR3607
The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges. The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today’s readers.
Product Name | Pearson Rural Marketing by Pradeep Kashyap |
---|---|
ISBN / Product Code | 9789332543607 |
Binding | Paperback |
Publisher | Pearson Education |
Subject : College Books | Marketing Management |
HSN Code | 4901 |
Write Your Own Review
We found other products you might like!