The Social Psychology of Consumer Behaviour by Richard Bagozzi

The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. 

Contents

• Introduction Overview of Consumer Behaviour 
• Attitudes Content, Structure, Processes 
• Consumers are Emotional, too 
• From Cognitive Processes, Attitudes and Emotions to Action 
• Attitude change The Elaboration Likelihood model of Persuasion 
• Cognitive Processes