Pearson Breakout Strategies for Emerging Markets by Jagdish N. Sheth, Mona Sinha

Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.

Features:
Teaches how to compete in emerging markets by offering a strategic marketing toolkit that managers can deploy.
Lays framework for delving into emerging market.
Explains how these transforming markets mean marketing all over the world - attracting multinationals with their burgeoning middle class, shoring up their own domestic firms and launching local brands onto the global stage.